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In order to buy from the web store, users actually had to go to the “Products” tab in the top nav.

The links under “Buy” opened up an email window where users had to type in their requests.

The CTA under the menu “Buy” said “Contact”, which was inconsistent with the original promise.

In the initial LIFT analysis, we identified that the “Buy Menu” was confusing in a couple of ways:

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We began our partnership with a series of tests on Telestream’s site-wide navigation. Telestream also gained valuable insights about their customers buying behavior, which now can be applied to their website and other cart templates to further increase revenue. This improvement translated into a total $2M in additional revenue per year (forcasted revenue). Not only did their cart conversion rate increase by 26%, but Telestream also decreased its cost of acquisition, boosting their total marketing budget. Over the 6-month optimization program, Telestream achieved a 10x return on their investment. The Results: $2M in additional yearly revenue We made the call to move on to the product and cart pages, where we could get some quick wins (and more organizational buy-in). But, making changes to a homepage can often be challenging : there are so many stakeholders and review cycles are lengthy. We hoped to start with the homepage, then move on to the product pages, then the cart pages. WiderFunnel’s PIE framework for A/B testing prioritization. Using the PIE Framework, we were able to focus our optimization energies on key areas with the most impact and traffic, ensuring we could maximize revenue potential in the shortest amount of time. Maintain or increase the average order value (AOV)Īfter conducting an in-depth analysis of Telestream’s website performance, we identified several problem areas where they were leaking revenue.Increase cart conversion rate, converting more shoppers to buyers.Increase site conversion rate, sending more traffic to the cart pages.Our goal was to optimize the entire purchase funnel, from the home page, to the product pages, to the cart pages.

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We partnered with Telestream to provide full service Conversion Rate Optimization (CRO).

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The software license is perpetual (with a few paid upgrades thrown in to increase customer lifetime value). Users can buy the software, download it, and start using it immediately.

Telestream acquires customers by driving traffic to their site, where users can try or purchase software from their online store. Their mission? To enable users in a broad range of business environments to leverage the value of their video content. Their flagship products include ScreenFlow (screen recording and editing) and Wirecast (video streaming and production). Telestream® offers software that allows users to get video content to any audience regardless of how it is created, distributed or viewed.